Welcome to the new Asda mobile

We're extremely excited to introduce you to the new and improved Asda mobile! All customers that join Asda mobile from today will have access to cheaper pay as you go rates and even better bundles than before. We’re also introducing unlimited data SIMs, 5G, upgraded online account management, and so much more! Find out all about the new Asda mobile below.

What’s new? 

Our new network (powered by Vodafone) has brought with it so many new and exciting features that we’ve been dying to share with you.


Upgraded monthly bundles

Our monthly bundles are now better than ever. Are you a social media surfer or an online gaming fanatic? However you use your phone, we’ve got a bundle that’s perfect for you!

Brand new bundles


Unlimited data and 5G

You read that right - you can now grab unlimited data and 5G-enabled bundles with us! We offer three different unlimited bundles with varying speed caps, and all of our £10+ monthly bundles are 5G ready.

Unlimited data bundles


Better than ever pay as you go rates

It’s not just our bundles that have had a tune-up. Our pay as you go rates have never looked better. If you prefer a simple pay as you go life, here’s what you can expect on our new network:



Calls to UK mobiles and landlines

4p per minute

Texts per 160 characters

4p each


25p each


4p per MB


4p per minute

Access to automated helpline


Customer Service Centre


0800 / 0808 numbers


Other service numbers

4p per minute access charge + service charge

Personal numbers (070)

75p per minute

Non-mobile 07 numbers

4p per min


Improved My Account

You can now manage even more online through My Account. Not only can you track your usage and remaining credit, but you can also purchase bundles, top-up, set up recurring payments, and pick up data add-ons - basically everything you could want to do with your online account!


What should existing customers expect?

If you’re an existing customer you’ll have to switch over to our new network to take advantage of all the fantastic new features and bundles. You’ve got a bit of time to do this, but the earlier you switch the sooner you can enjoy our boosted bundles and upgraded online account.


How do I switch to the new network?

The easiest way to switch is online. You can start the process through your online account - just follow the simple step by step instructions and you’ll be switched in no time. You can also pick up a new SIM in store.

If you’ve been with us for a while your device may be locked to EE. Don’t worry, we can provide an unlock code free of charge to help you move across.


Will I keep my phone number and remaining credit?

Absolutely! We are making sure that both your phone number and any remaining credit come across when you switch.


Can I still redeem top-up vouchers if I’ve switched?

No, you need to make sure that you’ve redeemed your top up vouchers before moving across to our new network.


How long do I have to switch?

Although we’d love for you to join us on our new network as early as possible, we appreciate you might not be in a position to do this right now. There’s no rush to move to our new network, but here are the key dates you need to be aware of:

  • From the 29th July top-up vouchers will no longer be available in store
  • On 16th August customers will no longer be able to purchase our old bundles
  • The 25th August is the last date customers can redeem top-up vouchers
  • The 15th September is the last date customers will be able to move their current phone number to the new network. You will lose the ability to make or receive calls, so need to make sure they take action before this date!


We hope that you’re as excited about our new network as we are! So what’s your favourite thing about our big upgrade? Let us know on Twitter, we’d love to know. 

No contracts, no limits

With no contract you have the freedom to flex your usage whenever you need to.

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Jean, Devon

You are the most helpful supermarket I have been or dealt with, everyone has a smile and are always very helpful

Steven, Wallsend

Lovely to speak to someone who was so friendly and he was easy to understand as he did not speak to quickly.

Myra, Retford

The advisor on the phone today was beyond helpful and assisted in every possible way he could! And got the job done. Amazing accent too!!!!!! X

Jane, Huddersfield