the new asda mobile

Welcome to the new Asda mobile

We're extremely excited to introduce you to the new and improved Asda mobile! All customers that join Asda mobile from today will have access to cheaper pay as you go rates and even better bundles than before. We’re also introducing unlimited data SIMs, 5G, upgraded online account management, and so much more! Find out all about the new Asda mobile below.

Upgraded monthly bundles

Our monthly bundles are now better than ever. Are you a social media surfer or an online gaming fanatic? However you use your phone, we’ve got a bundle that’s perfect for you!

Brand new bundles


Unlimited data and 5G

You read that right - you can now grab unlimited data and 5G-enabled bundles with us! We offer three different unlimited bundles with varying speed caps, and all of our £10+ monthly bundles are 5G ready.

Unlimited data bundles


Better than ever pay as you go rates

It’s not just our bundles that have had a tune-up. Our pay as you go rates have never looked better. If you prefer a simple pay as you go life, here’s what you can expect on our Vodafone network:



Calls to UK mobiles and landlines

4p per minute

Texts per 160 characters

4p each


25p each


4p per MB


4p per minute

Access to automated helpline


Customer Service Centre


0800 / 0808 numbers


Other service numbers

4p per minute access charge + service charge

Personal numbers (070)

75p per minute

Non-mobile 07 numbers

4p per min


Improved My Account

You can now manage even more online through My Account. Not only can you track your usage and remaining credit, but you can also purchase bundles, top-up, set up recurring payments, and pick up data add-ons - basically everything you could want to do with your online account!

Asda mobile app - coming soon

No contracts, no limits

With no contract you have the freedom to flex your usage whenever you need to.

Powered by Vodafone

Powered by Vodafone with up to 99% UK population coverage.

Cap your spend

Put a limit on how much you spend every month so you don't need to worry about getting a big bill.

One of the reasons I stay with asda mobile is the kind and professional treatment I receive anytime I have cause to make a call

Blantyre, Scotland

You are always efficient and answer calls quickly and professionally and have a caring nature

Lorraine, Cornwall

I'm autistic and needed things explaining in more detail. I abserloutly love everything about Asda mobile!

Ian, Kent

Prompt service, pleasant staff and issue resolved immediately. Great service. Thank you.

Brian, Milton Keynes