Mobile Industry Trends 2019

In 2018 we saw the rise in Face Scanners, GDPR and Waterproof Phones. In this article we look at what is rumoured to make waves within the mobile industry in 2019

Last updated: 28th Nov 2018 at 2:00pm

Augmented Reality

Move over Virtual Reality, 2018 is the year of Augmented Reality! With Apple and Google both releasing AR gaming platforms, we can expect more and more AR-driven apps to be released in the coming months. AR technology won't just change mobile gaming, but also business too, there will be the potential for holographic presentations and interactive seminars. In the future, AR could also be used in mobile applications for online shopping, furniture and even measuring.

While apps such as Pokemon Go are showing the potential for AR, with the release of 5G networks,  AR and VR (previously only seen in high-end gaming) will improve drastically and become available to every mobile phone owner.

By the next year, the total count of AR/VR based apps will be over 5 billion. Developers understand the need to deliver more innovative, 360° experiences to consumers. To achieve this they are trying to incorporate AR modules in their apps, in order to drive engagement levels.

Home design apps already offer a type of AR by enabling you to take a picture of your room and decorate your ‘dream room’ by using colourful palettes to change the walls or geometric shapes to give your room a modern twist.

Machine Learning and Artificial Intelligence

Artificial intelligence (AI) is an area of computer science that emphasizes the creation of intelligent machines that work and react like humans. While ‘Artificial Intelligence’ often conjures up images of killer robots, the technology can be found in areas such as: speech recognition, learning, planning and problem solving. As we move closer to 2019, we are seeing the introduction of AI inside our phones. Developers are beginning to find further use for artificial intelligence in mobile apps, which will become more mainstream in the years to come.

Manufacturers like Apple, Google, and Huawei have released phones with a dedicated AI processor to make their handsets perform better, faster, and more responsive. As the trend becomes increasingly popular, more affordable phones will undoubtedly start including these processors too.

AI can be used to improve numerous mobile services such as voice-command, mobile data decision prediction and high speed target marketing. ‘Intelligent’ digital assistants like Google Assistant, Siri and Amazon Alexa are already showing the way – and the impact of ‘robots’ in day-to-day activities are starting to increase considerably.

AI also helps developers secure their security systems during the development stage. The new technology allows them to predict security loopholes before they occur. AI will be particularly useful in e-commerce where with improvements to checkout and payment. Already, 4/10 business’ make use artificial intelligence, and the more refined machine learning techniques, to deliver optimized customer service in the form of chat support using chatbots. Another interesting use of AI will be how it is used to highlight trends on channels such as social media.

Cloud Apps

For those of you that don’t know, cloud computing is everywhere, and it means the storing and accessing of data over the internet instead of on a hard drive. The cloud will be essential to app development in the years to come. Apps that use Artificial Intelligence, Virtual Reality and Machine Learning require large volumes of data storage space.

The storage of programs in internal servers is currently impractical and cost-inefficient. Mobile users also don't have the storage capacity on their phone’s to use apps that require large volumes of data. The cloud offers an incredible solution to these challenges.

With the help of cloud computing, we can expect more powerful mobile apps which take data straight from the cloud and use up less space on your smartphone. We currently use the cloud for handy applications such as Google Drive, DropBox and OneDrive. By late 2019, at least 90% of apps will be on the cloud.

This is an exciting time to be a mobile owner and experience new apps. To get online and use the latest trend-setting apps you can get data using with one of our PAYG bundles.

Blockchain for app security

The world is becoming increasingly mobile, which poses a threat to corporate security as well as sensitive or confidential information. The majority of apps would not even pass a basic security test and hackers will use this to exploit companies for their information.

Currently, only 35% of employee’s will lock their work devices with a password (Ponemon Institute). In 2019 developers will have a big job creating built-in security features for mobile apps, for this they will use a complex technology called blockchain encryption. Blockchain encryption will make it virtually impossible for anyone without a decryption key to fool or hack the system.

Accelerated Pages

Google announced in 2016  that they would soon be ranking websites on their Accelerated Mobile Pages (AMP) loading time. Consumers are increasingly using their smartphones to search sites like Google for products such as clothes and furniture.

When a customer searches for a particular item, Google will take the AMP into account when ranking websites. If this is low (the mobile site is taking too long to load) then this will affect the websites ranking - in turn this will affect clicks and eventually sales.

Dual Cameras

Dual cameras have been a thing for a while, but this is the year where they truly go global. With more and more companies such as Apple, Honor, and OnePlus releasing phones featuring a dual-camera setup, this trend shows no signs of stopping. But why are dual cameras so popular? Simply put, they take better pictures - especially when it comes to portraits. (Think about Apple’s ‘Portrait Mode’ on the iPhone 8.) They create more depth between the subject and the background, making your pictures look more professional. In 2019, we’re all photographers.

Full-Screen Smartphones

Apple and Samsung are two of the companies leading the way towards full-screen smartphones: Samsung’s Galaxy smartphones now feature ‘Edge-to-Edge’ displays, while Apple’s iPhone X is almost bezel-less. This year, however, we should expect more manufacturers to get on board. And as screens take up more space on the front of the phones, we’ll see physical home buttons disappear - instead, fingerprint and facial scanners will be embedded directly under the screen. Get ready for truly edge-less phones!

Introduction of 5G

As the scale of internet users increases, networks require more innovative and faster solutions to sharing data. This year, most of us are granted 4G internet access from wherever we are within the UK. Next year we will witness the introduction of 5G, meaning faster upload and download speeds, new 5G-capable mobiles and new app development. To find out more about what to expect from 5G read this article.

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