Benefits of Pay As You Go with Asda mobile

The days of phone contracts are numbered. With the cost of new handsets rising into the thousands, it’s not surprising that many people are seeking out cheaper alternatives. Pay As You Go is just one option you can explore with Asda mobile. 

What is Pay As You Go?

Pay As You Go (PAYG) is a type of plan you can purchase for your mobile phone, where you only pay for what you use, rather than paying a fixed monthly amount and either overpaying or needing more than you bought. 

You have complete control over how much credit you put on your smartphone, and you can add to it as much as you want throughout the month. As you’re not tied into a strict contract, you can leave or change parts of your plan whenever it suits you. 

Pay As You Go plans offer customers a cheaper monthly bill, more freedom on changing and updating bundles, and ultimate flexibility with no contracts or commitments. 


Money | Never exceed your allowance | Flexibility and Freedom | My Account | Roaming | Powered by Vodafone | Keep your old phone & number | No credit checks



Money is often one of the biggest considerations when shopping around for a new phone deal. 

With one of our Pay As You Go SIMs, you only pay for what you need, so you won’t waste any money on data that goes unused each month. You’ll also save extra cash by not paying for an expensive new handset. 

We also offer a range of bundles which give you great value for money. If you already know how much data, minutes and texts you need, you’ll easily be able to choose the best deal for you. If you find that your needs change month to month, our bundles can be easily changed online. 

If you don’t use your phone too often, or are just on the lookout for a simple, easy to understand plan, Pay As You Go is a great option.

Our current PAYG rates are:



Calls to UK mobiles and landlines

4p per minute

Texts per 160 characters

4p each


25p each


4p per MB


4p per minute

Access to automated helpline


Customer Service Centre


0800 / 0808 numbers


Other service numbers

4p per minute access charge + service charge

Personal numbers (070)

75p per minute

Non-mobile 07 numbers

4p per minute

Top up from as little as £1, and take full control of your finances day-to-day with a PAYG deal. 


Never exceed your allowance

With a Pay As You Go plan, you choose how much money you spend each month, so you set your own boundaries for your usage. This means you can’t exceed your allowance accidentally, and face extra charges you weren’t aware of at the end of the month. 

You are in control of your finances with Pay As You Go, and you can top-up  whenever you need to through your online account, a top-up card or voucher, or by phoning us on 2732 from a UK phone.  


Flexibility and Freedom

Our Asda mobile deals are available for everyone - there’s no age limit on our plans. But the true flexibility of Pay As You Go is in the control you wield over your own account. 

You can switch your deal every month, if you want to, upgrading or downgrading your data so you only pay for exactly what you need. We also have unlimited data SIMs available if you find you need more than the capped ones on offer. 

If you find you use up your bundle before the end of the month, you can take advantage of the many add-ons we offer, like extra minutes and MB. 

Best of all, there are no contracts, so you’re not tied down to anything, and can come and go as you please.  


My Account

Register online for a free My Account to change the way you manage your mobile payments. 

Take matters into your own hands by changing, updating, or downgrading the data on your bundles (including Pay As You Go plans) each month. Purchase new bundles, add-ons or top-ups all from one online portal. 

You can also monitor and manage how much you’re spending, see how much you have remaining, as well as review your transaction history. 

An Asda mobile My Account gives our customers greater control over their bundles, payments, and overall experience with us - reducing the need to text our services or seek help in store. You can simply make all the changes you wish from the comfort of your home. 



If you use one of our bundles, you can roam like you’re at home in 36 European destinations at no extra cost. And if you’re on a standard rate Pay As You Go plan, our rates are extremely reasonable and you won’t go over your allowance or incur any sudden charges whilst abroad.


Powered by Vodafone

Our network is powered by Vodafone with up to 99% UK population coverage. We offer 4G as standard on all of our bundles, but you can also get 5G on our £10+ deals. Find out what type of signal you can get with our coverage checker


Keep your old phone and number

With Asda mobile, you can swap your phone as many times as you like, or keep your old phone and number.

Our Pay As You Go SIMs work with any unlocked phone. Alternatively, if your handset is locked to a different network and you want to join Asda mobile, all you need to do is obtain a PUK code


No credit checks

If, for any reason, your credit isn’t quite up to scratch, this won’t affect your ability to join us. 

We don’t perform credit checks on you whilst you’re trying to get a SIM deal, so you can order a new SIM or purchase a Pay As You Go bundle without the worry.


Is Pay As You Go right for you?

If you’re still unsure after reading through the benefits, why not see how many of these questions you can answer? If your response is ‘yes’ for the majority, then you should consider making the switch.

  1. Do I want the flexibility of choosing how much I pay each month?
  2. Do I want the reassurance of knowing that I will never be charged for going over my allowance, because I physically can’t exceed it?
  3. Do I want to keep my phone and number?
  4. Do I know how much usage I want?

If you’re interested in a great PAYG deal, check out our recently booted monthly bundles

No contracts, no limits
No contracts, no limits

With no contract you have the freedom to flex your usage whenever you need to.

Powered by Vodafone
Powered by Vodafone

Powered by Vodafone with up to 99% UK population coverage.

Cap your spend
Cap your spend

Put a limit on how much you spend every month so you don't need to worry about getting a big bill.

Great network. No problems at all. So much better than Tesco mobile


Switched to Asda Mobile after Virgin Mobile decided to scrap all Pay as You Go sims from January, 22. Surprisingly, the switch was smooth, brilliant customer service and coverage better than Virgin mobile.


My experience has been far from negative and I’m very happy & impressed with how simple and good Asda Mobiles app, website & Call Centre is. Made one call to them and everything sorted, worked first time.


I found the service excellent. I topped up straight away using my debit card on the website and my old number was ported as promised within 24 hours. The signal seems fine to where I live. Thanks!