Pay as you go SIM deals

The easy way to get more from your mobile!

Why you'll love our pay as you go SIM

Free to get started

Order your SIM today for free and we’ll dispatch it first class.

Simple to use

Pay as you go is perfect for those who just want a simple life with an easy to understand SIM plan.

Incredible coverage

Get up to 99% UK population coverage with Asda mobile.

Great rates

Our great pay as you go rates are perfect for casual mobile users.

Free mobile app

Manage everything on the move with the Asda mobile app.

Powered by Vodafone

We’re proud to use Vodafone, the UK’s reliable, award-winning network.

I'd like a free SIM

Top up your SIM and enjoy our fantastic pay as you go rates. You can always grab a bundle later!

I'd like a monthly bundle

Enjoy unlimited minutes, texts, and however much data you need. SIM bundle deals start from £4!

Great pay as you go rates

With cheap calls and texts, it’s easy to keep in touch with your friends and loved ones.

Calls to UK mobiles & landlines 15p per min
Texts per 160 characters 10p each
MMS 25p each
Data/GPRS 10p per MB
Voicemail Free
Access to automated helpline Free
Customer Service Centre Free
0800/0808 Free
Other service numbers 4p per min access charge + service charge
Personal numbers (070) 75p per min
Non-mobile 07 numbers 15p per min

Non-mobile 07 numbers include:

074060
074061
074062
074063
074064
074065
074066
074067
074068
074069
074171
074172
074176
074177
074179
074181
074182
074185
074186
074188
074390
074391
074410
074411
074412
074414
074415
074417
074418
074515
074516
074517
074574
074577
074578
074579

How does pay as you go work?

SIM card icon

Order your SIM

We'll dispatch your SIM first class the next working day

Checklist icon

Activate it online

You can register your online account whilst your SIM arrives

Transfer number icon

Transfer your number

Login to your online account and follow the step by step instructions

Top-up and enjoy!

Put some credit on your SIM and you’re ready to go

Save money with a pay as you go bundle

Are you an avid texter, talker, or internet surfer? Grab one of our monthly pay as you go bundles!

Go unlimited with pay as you go

Never sweat over your data limit. Grab unlimited data, minutes and texts from as little as £20 a month. No contracts no problem.

Unlimited Value
£20.00

Speed capped at 2 Mbps

Great for casual users

Listening to music

Using social media

Browsing the internet

Unlimited Speedy
£25.00

Speed capped at 10 Mbps

Great for media consumers

Everything our £20 bundle can do, plus...

Streaming HD video

Listening to music, podcasts and radio

Downloading and updating content

Unlimited Superfast
£30.00

No speed cap (up to 150 Mbps)

Great for online gamers & film lovers

Everything our £25 bundle can do, plus...

4k streaming

Streaming live HD video

Playing games online

Downloading large files

Near instant downloads

Frequently asked questions

Pay As You Go is a form of mobile plan where you only pay for what you use. You decide how much money (or credit) to put on your phone, and you choose how and when to spend it. Unlike contracts, you’re not tied into a long-term agreement and can come and go as you please.

Of course! All you need to do is make sure that your phone is unlocked, so that it’s compatible with an Asda mobile SIM. Find out more about unlocking phones.

You sure can. You can always bring your number with you when switching networks. To start, you need to request a PAC code from your current provider. The simplest way to do this is by texting ‘PAC’ to 65075 (free of charge) off your old SIM card. Once you have this code (which is valid for 30 days), you just need to call us off your new Asda SIM on 2732, and we’ll take care of everything for you.

We dispatch our SIMs as soon as we can using Royal Mail first class. They should arrive the next working day, as long as you requested the SIM before 12 noon. If your SIM hasn’t arrived within 2-3 working days, please call us on 0808 006 2732 from any phone for free.

As long as you use some mobile data or make a chargeable call or text once every 180 days, your credit won’t expire. Find out more about top-up expiry and keeping your SIM active.

Here’s a full breakdown of our Pay As You Go rates whilst abroad:

From EU From USA / Canada / Australia / New Zealand From rest of the world
Calls to UK (per min) 8p 87p £1.49
Calls in country (per min) 8p 87p £1.49
Calls in European destinations (per min) 8p 87p £1.49
Calls to US / Canada / Australia / NZ (per min) 40p 87p £1.49
Calls to rest of world (per min) £1.20 £1.20 £1.49
Receiving a call (per min) Free 87p £1.49
Sending a text (per text) 4p 40p 40p
Receiving a text (per text) Free 20p 20p
Sending an MMS (per MMS) 25p 25p 25p
Receiving an MMS (per MMS) Free Free Free
Data per MB 5p £7.50 £7.50
2732 (From the UK) from your Asda mobile Free Free Free
Calls to UK (per min) 8p
Calls in country (per min) 8p
Calls in European destinations (per min) 8p
Calls to US / Canada / Australia / NZ (per min) 40p
Calls to rest of world (per min) £1.20
Receiving a call (per min) Free
Sending a text (per text) 4p
Receiving a text (per text) Free
Sending an MMS (per MMS) 25p
Receiving an MMS (per MMS) Free
Data per MB 5p
2732 (From the UK) from your Asda mobile Free
Calls to UK (per min) 87p
Calls in country (per min) 87p
Calls in European destinations (per min) 87p
Calls to US / Canada / Australia / NZ (per min) 87p
Calls to rest of world (per min) £1.20
Receiving a call (per min) 87p
Sending a text (per text) 40p
Receiving a text (per text) 20p
Sending an MMS (per MMS) 25p
Receiving an MMS (per MMS) Free
Data per MB £7.50
2732 (From the UK) from your Asda mobile Free
Calls to UK (per min) £1.49
Calls in country (per min) £1.49
Calls in European destinations (per min) £1.49
Calls to US / Canada / Australia / NZ (per min) £1.49
Calls to rest of world (per min) £1.49
Receiving a call (per min) £1.49
Sending a text (per text) 40p
Receiving a text (per text) 20p
Sending an MMS (per MMS) 25p
Receiving an MMS (per MMS) Free
Data per MB £7.50
2732 (From the UK) from your Asda mobile Free

You can roam like you’re at home in the following European destinations:

Austria
Belgium
Bulgaria
Croatia
Cyprus
Czech Republic
Denmark
Estonia
Finland
France
French Guiana
Germany
Greece
Guadeloupe
Guernsey
Hungary
Iceland
Ireland
Isle of Man
Italy
Jersey
Latvia
Lichtenstein
Lithuania
Luxembourg
Malta
Netherlands
Norway
Poland
Portugal
Reunion
Romania
Slovakia
Slovenia
Spain
Sweden

You can roam like you’re at home in the following European destinations:


Asda Stores Limited (registered address: Great Wilson Street, Leeds, LS11 5AD) trading as Asda Money, acts as a credit broker not a lender, and is authorised and regulated by the Financial Conduct Authority. Asda Stores Limited only offers finance from a restricted range of finance providers. Finance provided by PayPal Credit. Terms and conditions apply. Credit subject to status, UK residents only. ASDA Stores Limited acts as a broker and offers finance from a restricted range of finance providers. PayPal Credit is a trading name of PayPal (Europe) S.à r.l. et Cie, S.C.A. 22-24 Boulevard Royal L-2449 Luxembourg.