Best and Worst Times To Post on Social Media
As a rule, the best time to post on social media depends on who you are posting for; however the majority of people work traditional 9-5 hours, so a rough aim is to post updates when your friends and followers are most likely on their phones. This is before work 7-9am, lunch time 12-1pm and after work 6-9pm.
However, recent research has shown that peak times to post differ depending on the social media channels:
Facebook: a popular social site that allows the sharing of photos, videos, messaging & more.
The best times to post on Facebook are in the morning between 6 and 8am, then again at 2 and 5pm. The times to avoid are thorough the night which is pretty self-explanatory from 10pm to 4am.
Twitter: a social networking site that allows users to send and read short messages.
Twitter's most favourable times to post are at 1-3pm, this is after lunch so it's considered people are browsing at lunch and when they get back to their desks. The worst times are once again through the night; avoid 8pm - 8am.
Pinterest: a social website for sharing and categorising images found online.
We recommend posting between 2pm and 4pm, and again between 8pm and 11pm. Surveys show many people sit down in an evening and plan, so this is perfect time for new posts on Pinterest. The times to avoid on Pinterest include 1-7am and 5-7pm.
LinkedIn: a social networking site for the business community.
The best times to post are in the morning at 7-8.30am and again in the evening 5-6pm. As LinkedIn is a professional network people are more inclined to look before work and straight after - take advantage of this! Stay away from posting thorough the day when people are busy working between 9-11am and 2-5pm.
Google+: is an interest-based social networking platform not as popular as Facebook/Twitter.
The early bird catches the worm - recommended posting at 9-11am. The worst time for Google+ is 2-4pm.
Stick to this and we're sure your updates will receive more engagement. You can also take a look at our When to Use #Hashtags post which gives you information on when to use #hashtags to boost your engagement.
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