Girl being cyberbullied through text message

Asda Mobile Raising Awareness on Cyberbullying

Asda Mobile has teamed up with two renowned children’s Charities to help raise awareness of Cyberbullying amongst children of any age. We have worked closely with the charities to create an easy to follow guide on how to deal with a cyber bully whether you are the child or the parent of the child affected.

Working Together

We have teamed up with Childnet International, the non-profit organisation working with parents, teachers and carers to help make the internet a safer place for children of all ages. We are also working with The Diana Awards Anti-bullying campaigns, who train people across the UK and get them involved a number of different projects aimed at reducing all forms of bullying in schools.

Together we have designed an easy to read guide which gives all the information needed on what cyberbullying is, who is most likely to do it and also the preventative and responsive methods of dealing with a cyberbully.

Pooja Kumari from The Diana awards has some top tips for staying safe online:

“Take care when you share – don’t post anything online that you wouldn’t want your grandparents or parents to see. Always think twice about what you post personally and about whether to share someone else’s post. Remember potential employers and teachers may be able to find your posts and decide whether you are right for certain prospects based on your online history”.

Asda Mobile Fight Against Cyberbullying Infographic

What is cyberbullying?

  • Repeatedly cause upset and distress to someone else using one or more tech device or software.
  • Types of cyberbullying can include: Racism, Homophobia, and Special Educational Needs, threats, humiliation & exclusion.
  • There is no stereotypical cyberbully, it can be done anonymously & so the power dynamic is removed.
  • Cyberbullying can exist on any device with web or social access.

Cyberbullying v Bullying

  • A single outburst on a public platform can be made worse if it’s shared by others.
  • Reaches a higher audience when done online and publically.
  • It can be done anonymously which can make it more distressing to the victim as they don’t know who is doing it.

Cyberbullying Stats & Facts

  • 11-12% of all children aged 9 years+ has experienced a form of cyberbullying
  • Number one rule is Always keep the evidence!
  • The number one safety concern within schools across the UK


  • Respect others online: You cannot see the effect your comment/share will have.
  • Remember once a post or image is out there online you may never be able to take it back.
  • Treat your passwords like your toothbrush: never share it & change it regularly.
  • Think about your future. Would you want your future employer seeing what you have shared? Will it affect your career choices if it is seen by a university?


  • Never retaliate as it may become difficult to tell who started it.
  • Keep all Evidence: screen shot & save all messages, images, posts. You may need these to help find your cyberbully.
  • Most importantly TALK TO SOMEONE & don’t be alone.
  • Tell someone you can trust like: A Teacher, A Family Member, Child Line, The Police (in extreme cases).

How parents can help

  • Teach your children to be a “good digital citizen”, teach them how to be responsible with technology but not afraid to talk to you should something be worrying them.
  • Keep the lines of communication open. Ask your child “I want to learn XYZ, can you please teach me?” give your child a sense that you need them.
  • Let your child know that they can talk to you about anything without the fear of having their device taken from them.
  • Take an interest in what your child is using their device for and what they are interested in. Do they like social media, interactive gaming or text/talk?
  • Look for some signs of change in your child. Immediately open the paths of communication and make them feel comfortable talking to you.

Asda Mobile is doing their bit to help keep children safe online by offering three different levels of content filters so parents can manage what websites and pages can be viewed on their Asda Mobile Sim Card. We also offer the same level of restriction in all of our stores via the free Wi-Fi.

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