What is the EECC (European Electronic Communications Code)?
The EECC is an EU directive, which regulates electronic communications networks and services. Ofcom enforce this code in the UK and their overall objective is fairness. They want people to shop around with confidence, make informed choices, switch easily, and get a fair deal. The EECC brings in new ways to protect customers, making it easier for them to take advantage of competition in the market and be aware of other deals available.
Although the UK left the European Union on 31 January 2020, the UK remained under an obligation to implement EU directives that were already underway, into domestic law. In July 2020, the UK Government confirmed that the changes to implement the EECC should proceed and be implemented by Ofcom as planned