We're making some changes to our rates

From 26th September 2022 we’re updating our Pay As You Go rates for all Asda mobile customers, in the UK and when roaming in Europe. The new charges will apply automatically from this date for new and existing customers.

Take a look what's changing


Phone calls to any UK mobile and landline number

15p per minute

Current pricing: 4p per minute


UK text messages up to 160 characters

10p per text

Current pricing: 4p per text


Mobile data usage throughout the UK and Europe

10p per MB

Current pricing: 4p per MB

As of 26th September we're making it free to call voicemail from your Asda mobile (currently 4p per minute).

Our European roaming cap for in-bundle usage is also reducing from 25GB to 5GB from this date (regardless of bundle allowance).

A wide variety of bundles

As our standard Pay As You Go rates have changed, one of our bundles could provide you with better value. Our range of bundles could suit your needs, no matter how little or often you use your phone.

Depending on your usage, if you simply prefer to talk and text our Text and Talk bundle gives you unlimited minutes and texts for just £4 per month.

Looking for data? Our £5 bundle is perfect for casual users, with 3GB of data as well as unlimited minutes and texts.

How does our new pricing compare?

Asda mobile is committed to bringing great value; our prices are some of the most reasonable on the market.

See how we compare against other mobile networks in the UK:

Network Per minute Per text Per MB of data
15p 10p 10p
35p 15p N/A
35p 15p 10p
35p 20p £2/50MB, then 10p/MB thereafter
55p 30p £3/MB up to max. £2 per day

Other operators' future prices are unknown.
Prices correct as of 10/7/22.

Important information

All revised rates for Asda mobile customers will come into effect from 26th September 2022.

If you wish to continue using our services, you don’t need to take any further action; prices will update automatically on your account.

However, if you wish to cancel your Asda mobile account, call us on 2732 free of charge, contact us via the Contact Us page or simply stop topping up your phone.

If you choose not to remain an Asda mobile customer, you may be eligible for a refund of credit. All requests for refunds must be made between 26th July and 26th October.

To request a refund, please complete the form below or alternatively, if you prefer, please contact our Customer Service team on 2732 and a colleague can support your request over the phone.

Asda Stores Limited (registered address: Great Wilson Street, Leeds, LS11 5AD) trading as Asda Money, acts as a credit broker not a lender, and is authorised and regulated by the Financial Conduct Authority. Asda Stores Limited only offers finance from a restricted range of finance providers. Finance provided by PayPal Credit. Terms and conditions apply. Credit subject to status. UK residents only. PayPal Credit is a trading name of PayPal (Europe) S.á.r.l et Cie, S.C.A. 22-24 Boulevard Royal L-2449 Luxembourg.